Your Beans Ltd, trading as Beans Coffee Club, has secured a £100,000 expansion loan from the Thames Valley Berkshire (TVB) Funding Escalator via appointed Fund Manager, The FSE Group. The funding will be used to drive business growth, with a particular focus on expanding sales and marketing activity.
Beans Coffee Club is an online platform connecting coffee enthusiasts with over 20 independent UK roasters, offering a curated subscription service that personalises coffee selections based on individual preferences. Unlike single-roaster subscriptions, Beans Coffee Club provides access to 130 different coffees, ensuring a unique and tailored experience for every customer.
The TVB loan will enable Beans Coffee Club to hire a new marketing expert and engage the services of a marketing agency. This strategic investment aims to scale the business, enhance brand visibility, and capitalise on the growing trend of home-brewed, café-quality coffee.
Fiona Jones, Co-founder of Beans Coffee Club, said: "As a relatively early-stage business there are limited options to raise funding from mainstream finance providers but The FSE Group fills this gap with their funding for newer companies that are looking to expand. We’re delighted to be working with them as we enter the next phase of our growth journey; their support will be instrumental in helping us reach new customers and continue to promote the incredible work of independent UK roasters."
Paul Smith, Investment Manager at The FSE Group, commented: "Beans Coffee Club has demonstrated a proven and scalable business model with impressive year-on-year growth. The professional input from new hires and marketing partnerships, funded by this loan, will be critical to delivering their ambitious growth plans. We are excited to support such a driven and innovative team."
Beans Coffee Club has shown strong growth since its inception; annual sales have almost tripled since 2022 and the company is looking to achieve five times this over the next three years. By leveraging its proprietary coffee matching technology, strong environmental commitments, and partnerships with leading brands DeLonghi and Espresso Solutions, the business is looking to continue its upward trajectory.
With over 80% of the UK population drink coffee daily, and the direct-to-consumer freshly roasted coffee market valued at £500m, this is a booming market. Beans Coffee Club’s focus on sustainability, fair pricing for roasters and farmers, and recyclable packaging resonates with the growing consumer demand for ethical and high-quality products.
TVB Funding Escalator is an £11.3m initiative funded by Berkshire LEP. The escalator, which includes an Expansion Loan Scheme and a Trade Finance Loan Scheme, provides eligible companies with loans between £50,000 and £500,000 for activities that will deliver high-growth and employment opportunities.