A nutritional health and sports performance drinks brand has secured £300,000 from the East of England Regional Loan Scheme to support the growth of the business.
Kings Lynn based Amino, have created a range of powdered nutrition drinks that combine amino acids with scientifically backed ingredients to enhance human health & performance. The product range target particular use cases like pre and during workout, with products that improve sleep & hydration in the pipeline. All of the Amino range is plant-based, zero sugar, low calorie with no artificials colours or flavours and all ingredients are responsibly sourced and produced.
The funding will be used for sales and marketing and to expand the operations and fulfilment departments, with the recruitment of additional staff as the business continues to grow its online presence.
Launched in 2019, Amino Drinks formula is the brainchild of Simon Carty, an ex-athlete who studied Exercise Physiology and Biochemistry at Loughborough University.
Simon Carty, CEO at Amino Drinks, said: “Our mission is to positively influence long-term health and we do this through our smart combinations of different amino acids, which allow our customers to target specific goals for both their mind and body. Amino acids are hugely beneficial not only to enhance workout performance, but they also promote recovery and healing to lots of the body's fundamental systems. The funding comes at an exciting time for the business as we are expanding our warehouse facility to ensure we have enough space for additional stock to facilitate the increase in our order book.”
Simon Elliott, Investment Manager at The FSE Group, which manages the loan scheme, added: “The global fitness and wellness market is rapidly expanding and with a highly innovative product Amino are well placed to develop their client base. Simon and his team have spent countless hours researching and developing their products to enhance the end results for their customer base. With this they go to market with a unique offering, and we are delighted to be supporting them and wish them all the success for the future.”
The Regional Growth Loan Scheme (RGLS) is managed by The FSE Group on behalf of Local Enterprise Partnerships in the East of England. Loans between £50,000 and £500,000 are available to established incorporated businesses based within the East of England that have a minimum annual turnover of £100,000. The funding can be used for a range of growth activities as well as to service short to medium-term trade and contract finance requirements. The scheme aims to stimulate job creation and economic prosperity and supports SMEs that have the potential to deliver high-growth and employment opportunities across the East of England region.