An AI enabled SaaS platform that empowers brands to discover authentic consumer stories, manage the digital rights to that content and to distribute the most impactful media to marketing channels and e-commerce has successfully secured a £750,000 expansion loan from the Greater London Investment Fund (GLIF).
Miappi launched their platform in 2013, in response to the founders drive to enhance content marketing for businesses. The platform uses machine learning and AI technologies to collect and curate brand owned, and user generated content from feeds including Facebook, Instagram, Twitter, YouTube and Slack. Miappi’s software helps boost the digital marketing traction of companies and their unique platform is now used by 20 Unilever brands in more than 25 countries and other major brands such as Camper, Heineken & M&S.
Andrew Foyle, CEO at Miappi, said, “Getting this backing from GLIF is not only going to support us as we look to expand and grow the business internationally from our London base but it’s also a great endorsement and validation of the progress we’ve made to date. It is bound to help us when we talk to new clients and partners as they can see we have been strongly backed to drive the business forward.”
David Booth, Senior Fund Manager at The FSE Group, commented: “We are delighted to support the growth and development of Miappi in London. We were impressed by the strength of the management team and the growing commercial traction that their platform has been able to demonstrate in 2019. We look forward to supporting their on-going development and wish them all the success for the future.”
Maggie Rodriquez-Piza, CEO at Funding London, added, “I am delighted Miappi has received investment from both our London Co-Investment Fund (LCIF) and now the GLIF. This is a testament to the excellent team and business being built at Miappi and we are delighted to support them on their international expansion journey.”
GLIF is a £100m initiative to help address the SME finance gap in Greater London, promoting economic growth through enterprise and an inclusive and sustainable economy. £55m of debt funding is available, via loans between £100,000 and £1m, to early-stage and established SMEs looking to scale-up and realise their growth ambitions. GLIF is financed through the European Investment Bank (EIB), European Regional Development Fund (ERDF), London Waste & recycling Board (LWARB) and Funding London’s Legacies.