UserReplay has been providing innovative software solutions for e-commerce since 2009 and is continuing its journey to growth with further support from Thames Valley Berkshire (TVB) Funding Escalator. The Theale based company provides large businesses that have a strong online sales presence, with a tool to analyse user movement throughout their websites, helping to identify the cause of abandoned baskets and subsequent lost revenues.  As ecommerce continues to expand, there is an increased focus on making sure online interactions are efficient and productive. As such, the global market for Application Performance Management software is growing significantly and this rise is set to continue over the next few years. The FSE Group, which manages TVB Funding Escalator on behalf of Thames Valley Berkshire Local Enterprise Partnership (LEP), has been working with UserReplay since 2013, making equity investments from both South East Seed Fund and TVB Growth Fund. During this time the company has continued to expand, including establishing a base in the US where it is making significant sales. The FSE Group is now providing debt finance of £200,000 from TVB Expansion Loan Scheme to accelerate marketing activity, along with further technology development, to take full advantage of the market opportunity. Ruth Peters, UserReplay CEO, comments: “The support we have received from The FSE Group has been vital to the growth of our business; since the initial FSE investment we have refined and improved our product offering so it meets the needs of our clients and this latest loan will ensure we continue to do this in line with ever-evolving ecommerce market.” Ian Baker, Senior Fund Manager at The FSE Group, adds: “With client renewal rates at over 92%, UserReplay are clearly providing a competitive and sought-after product. The opportunities are significant and we are delighted to again be working with this experienced and impressive team to help them achieve their growth potential.” The Thames Valley Berkshire Funding Escalator is a £8.3m initiative funded by the Thames Valley Berkshire LEP. The escalator includes an Expansion Loan Scheme, Trade Finance Loan Scheme and a Growth Equity Fund, which provides eligible companies with loans and equity funding between £25,000 and £250,000 for activities that will deliver high-growth and employment opportunities.