Fox Robotics, a company that helps improve efficiency and automation for soft fruit farms across the UK, has completed its latest funding round. This round will allow Fox Robotics to continue their R&D, increase its manufacturing operations and provide more job opportunities.

Fox Robotics, based in Farnham, Surrey and Martlesham, Suffolk, is an innovator in robotics technology.

Henry Acevedo, Founder and CTO of Fox Robotics, knew that robotics would be used more as technology improved. One of the areas Henry first saw the opportunity to revolutionise using robotics was the logistics operations within warehouses, defence, aerospace, and healthcare industries.

In 2017 Fox Robotics was founded and developed its first prototype, a robot which could transport materials around a factory, warehouse, or other industrial flooring environments. During a sustained outreach programme, Henry Acevedo, Founder and CTO of Fox Robotics, decided to pivot the company’s focus from warehouse automation to agricultural logistics with a primary focus on soft fruits.

The Hugo RT TM is an autonomous mobile robot that allows fruit pickers to spend more time picking fruit and less time transporting it. The robot is designed to travel up and down the rows of soft fruit, particularly strawberries, raspberries, and blueberries, in glasshouses, polytunnels and outdoors. Hugo RT TM has been designed to be used all year round, ensuring farmers use this technology to its maximum potential.

Ben Butlin, Interim CEO at Fox Robotics, said, “The agricultural sector uses robotics in parts of their processes such as warehousing, and is now in a position where new technology is not just wanted, but needed. It was always clear that farming had a high reliance on human pickers.  After the Brexit vote in 2016, it was obvious that this would become a problem, and this has been exacerbated by the COVID pandemic. There is a shortfall in pickers which the Hugo can help mitigate by taking on the role of fruit transporter, leaving the fruit pickers free to stay out in the field. We are delighted to be helping such a strong British industry whilst simultaneously advancing robotic technology.

Paul Lyristis, Senior Fund Manager, at The FSE Group, which manages the Enterprise M3 Growth Fund on behalf of the LEP adds: “We were extremely impressed by Fox Robotics knowledge and passion. Not just in terms of technology but also their resolve to work closely with existing data and procedures, integrating their robots into systems rather than overhauling current processes. There is no other company taking on the challenge of helping fruit farmers utilise robots out in the field in this way. Exciting times lay ahead for the team and the future of Agri-Tech thanks to Fox Robotics.”

Kathy Slack, Director, Enterprise M3 LEP, comments: “It’s great to see a company like Fox Robotics benefit from the EM3 Growth Fund. High-tech innovation contributes enormously to both regional and national economic growth and this is another example of how R&D continues to thrive in the EM3 area. We’ve all seen the challenges faced by the growing industry in recent times, especially around the availability of labour. This project is a perfect example of how robots can support this key sector. I’m delighted that EM3 has been able to help enable innovation activities which will benefit the sector and increase the job opportunities for local people.”

The Enterprise M3 Funding Escalator is £10million initiative funded by Enterprise M3 LEP. The escalator, which includes an expansion loan scheme, a trade finance loan scheme and an equity growth fund, provides eligible companies with loans and equity funding between £50,000 and £300,000 for activities that will deliver high-growth and employment opportunities across the EM3 area.

Hayle based Triskel Marine, a world leading disruptive technology company in the marine industry sector, has secured £350,000 investment to safeguard 19 roles and strengthen the team with the addition of a sales manager and an operations manager.

Triskel Marine uses its Integrel (which stands for Intelligent Generation of Electricity) technology to collect excess energy from a boat’s inboard engine and stores it in batteries for later use. The system replaces the need for a standalone generator without compromising engine performance. Stored energy can be used later to power lights, ovens, air conditioning, refrigerators and water makers, reducing marina hook-up costs.

Trevor Howard, Managing Director of Triskel Marine, commented: “We are really pleased that our product is seen as the future of power generation in boats. This power source can also be applied elsewhere, completely replacing a stand-alone generator by using ‘spare’ capacity from the existing inboard engine and working in partnership with other power methods where needed, for example solar power. We look forward to offering this solution with optimum efficiency, to both existing and new yacht owners resulting in fuel savings of up to 25%. With Integral you can do two jobs with one engine and less fuel.”

Tim Williams, Investment Manager at The FSE Group, added “Triskel Marine has an innovative product and an experienced management team with good connections in the industry. Trevor’s business has demonstrated that the removal of noisy and costly diesel generators will reduce fuel, maintenance, and shore power costs for vessel owners. We look forward to the next stage of development.”

The £40m Cornwall & Isles of Scilly Investment Fund provides debt and equity finance from £25,000 to £2 million to help growing small businesses across the region. It has been established by the British Business Bank in partnership with the Cornwall and Isles of Scilly Local Enterprise Partnership (LEP).

Sarah Newbould, Senior Investment Manager at the British Business Bank, said: “Cornwall’s marine sector is renowned for its innovation and this CIOSIF loan will help Triskel Marine continue its growth and create jobs. It’s another example of how our regional funds are investing in a more sustainable future.”

John Acornley, LEP non-executive director and chair of the CIOSIF Advisory Board, said: “Triskel Marine’s hybrid propulsion system is an important step towards reduced emissions and greener sailing. I’m delighted to see the fund supporting another innovative Cornish business whose technology has global applications.”

CIOSIF is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020.

For more information about the Cornwall & Isles of Scilly Investment Fund including how to apply, please visit www.ciosif.co.uk  or follow the fund on Twitter at @CIOSIFBBB2

Read more about Triskel Marine at https://integrelsolutions.com/

A Birmingham-based company specialising in large-scale digital advertising has secured a £250,000 loan from the Midlands Engine Investment Fund (MEIF), provided by The FSE Group, Debt Finance Fund and backed by the Recovery Loan Scheme.

The funds will be used to support the design and build of two new digital screens and create six new jobs.

Engage Outdoor Media provides advertising space on large scale digital screens in areas of high road traffic. Handling a number of owned and leased screens throughout the UK, the company finds sites, negotiates long-term leases and obtains planning permission before erecting the screens and selling the advertising space to a range of commercial and public sector clients. 

The MEIF loan will fund the build of two new screens in Birmingham and Leeds, as well as job creation for new finance and sales staff required to support the increase in work volume.

Growth that stalled in the Out of Home (OOH) advertising industry during the pandemic has now picked up again, with the Advertising Association forecasting OOH growth of almost a third this year. The trade body Outsmart announced the highest ever quarterly OOH revenue growth in 2021, with the digital share of this revenue significantly higher than its pre-pandemic share.

Ian Bullingham, founder and MD of Engage, commented: “I started Engage Outdoor Media in late 2018 to create a more dynamic and flexible digital OOH offering and we quickly completed the installation of our first three roadside screens. The pandemic hit our market hard, however, we overcame the challenges and have now built 15 new digital advertising billboards across the Midlands and the North.

“Our FSE investment manager’s thoughtful, caring and thorough approach exceeded my expectations; we will continue to work with her for additional funding later this year.”

Kerry Haughton, Investment Manager for The FSE Group, appointed fund manager for MEIF Debt Finance Fund, added: “Engage Outdoor Media has developed a strong base with regular clients and referrals, and an established relationship with Birmingham’s premium advertising agency. They are increasing their ability to provide the sites required by the growing digital advertising market and through strategic use of owned and leased sites they are spreading risk and increasing revenue. This, together with a strong and dedicated MD, positions the company for future growth and we are excited to be working with them to realise this.”

Mark Wilcockson, Senior Investment Manager , at the British Business Bank, said: “It is fantastic to see the MEIF supporting SMEs in the region’s creative industries. Birmingham-based Engage Outdoor Media will use MEIF funding to expand the reach of its digital marketing services – also boosting the local economy with the creation of six new job roles. We encourage other businesses in the West Midlands to consider the MEIF funding options available.”

Anita Bhalla, Interim Chair at the Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP) said: During a challenging two years, businesses received targeted assistance and grants from GBSLEP and GBSLEP Growth Hub. Many business owners benefitted from this support as they could maintain their operations and workforce whilst also pivoting to the changing local economy. Now as we adjust to a full reopening, we are committed to helping our businesses grow. That’s why this latest MEIF funding for Engage Outdoor Media is so critical. It will allow them to scale up their operations and create new employment opportunities which supports our GBSLEP vision of driving inclusive economic growth across the region.”

The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

The FSE Group, MEIF Debt Finance Fund provides loans between £100,000 and £1.5million to help growing SMEs across the region.

The Room, the MediaTech marketplace has achieved 200% YoY growth and has expanded its client base welcoming new partnerships with Charlotte Tilbury, Red Bull and Virgin.

The business is a joint venture between Sky Sports host Alex Payne and marketing executive Tanya Hamilton-Smith. Having spent their careers understanding respectively the power of fandom (Alex as the face of English Rugby broadcasting) and brands (Tanya formerly of JWT and BBDO) they have developed a powerful proposition to bring together the worlds of Brands and Influence in a marketplace solution that provides a much needed antidote to the fog of paid posts and sponsored media. 

This new model is designed to drive trust and loyalty by creating an authentic and truly rewarding experience. Brands swap products & experiences in exchange for media created by influential people. This media performs better, is greater in terms of volume of content created and has the all important benefit of being truly authentic. 

Back in 2021, The Room raised investment from the TVB Growth Fund, which is managed by The FSE Group, who were joined by a number of angel investors from across the technology and private equity sectors. Throughout 2021 and into 2022 The Room have been focussing on the development of their global product and expanding their message about the importance of Brand Love across new sectors in the UK and beyond.

Alex Payne, Co-Founder at The Room said, “We are lucky enough to have an enviable and incredibly experienced group of shareholders around us who have all contributed to the success we’re seeing.  Tanya and I are looking forward to the next, Global chapter of growth for The Room and gearing up to a Series A raise later this year.”

Bradley Jones, Equity Portfolio Manager at The FSE Group: “Having known Alex & Tanya over the past few years before making an investment, we have been able to truly understand how the business has developed and professionalised its differentiation. As the world of social media develops, The Room is at the forefront of enabling brands to reach new customers through transparent authentic conversations in place of an influencer being paid to like a product. I am excited to continue to work with The Room team as they continue to scale the business through this next stage of growth.”

The TVB Growth Fund is part of Thames Valley Berkshire Funding Escalator, an £11.3m initiative funded by Thames Valley Berkshire LEP to support job creation and economic prosperity in Berkshire. The escalator, which also includes four separate loan schemes, provides eligible companies – from start-up to established – with loans and equity funding between £50,000 and £300,000 for activities that will deliver high-growth and employment opportunities.

The Enterprise

Codices provides livestream broadcasters with the tools required to engage with their audiences interactively. Founded in 2018 out of Falmouth University Launchpad by Tim Edwards and Fern Pombeiro, the company’s first-to-market interactive software solution, Quiz Kit, is the leading gameshow creation tool on Amazon owned Twitch, the world’s leading video game livestream platform.

With a global video streaming market worth $54bn and growing at 20% per annum, and interactive shows a key driver of this growth, Codices’ ambition has been bigger than Quiz Kit from the beginning. Acting as a front end to deliver its technology to a large market, Quiz Kit has enabled Codices to quickly and cost effectively develop, test and validate new formats and monetisation mechanics, which it is using to inform the development of its own platform, Moar. Moar will be the first platform that allows anyone to create, watch and run live interactive shows through its native app.

The Funding

Codices secured £500,000 of CIOSIF equity investment across two funding rounds in 2020 and 2022. Additional private investment was leveraged totalling £1+million across the funding rounds.

The Impact

Since the initial CIOSIF investment in 2020, Codices’ Twitch user base has grown from circa 500 monthly active broadcasters and 150,000 monthly active viewers to circa 16,000 monthly active broadcasters and 3 million monthly active viewers. The funding has enabled investment in product development and new hires to focus on the progress of Codices’ Moar platform, helping bring this core product closer to launch. Moar is now in beta testing with 18 leading creators who have an audience reach of more than 19m viewers.

“The CIOSIF funding and leveraged private investment has meant we can push ahead with our new product launch as we build upon the knowledge and progress gained over the last few years. Alongside our other investors, The FSE Group has been key in helping us get to where we needed to be in terms of funding and associated support.” Tim Edwards, CEO & Co-founder, Codices

Codices will be publicly announcing Moar and its features on March 29th which anyone can watch at the following link: https://www.eventbrite.com/e/moar-the-interactive-livestreaming-platform-tickets-293156989447

Penzance based independent film production company, Bosena, has received a £40,000 loan from the Cornwall and Isles of Scilly Investment Fund (CIOSIF).

The funding will enable the company to expand and recruit two new members of staff, while supporting the company’s sustainability-focused, ethical and environmentally positive principles and ways of working.

Bosena is focused on supporting and promoting Cornish and other under-represented talent within the media sector, while delivering each project in an ‘ecological harmony’ manner. The company does this by creating jobs across the creative industries, building upon their commitment to making creatively and critically successful films which also follow the Bosena ‘stepping lightly’ regenerative principles of production.

They are currently working on projects across film, TV, and animation including niche Cornish language productions and these projects will be delivered across media channels including theatrical distribution, broadcasting, digital streaming and mobile.

The company’s latest feature is Enys Men, by BAFTA winning writer-director Mark Jenkin and produced by Bosena CEO Denzil Monk. The ‘ecosophical horror’ is set in the Cornish landscape and is the follow up to BAIT (2019), the highly acclaimed, award-winning drama which focuses on the issues surrounding the gentrification of a small Cornish fishing village.

Denzil Monk, CEO of Bosena, commented: “We are committed to showcasing the wealth of production talent that Cornwall has to offer by producing critically celebrated and commercially successful features. Acting local, whilst thinking global is vitally important to us as we’re proud of our roots, which is why we are always keen to make work which uses and celebrates our Cornish language and culture, and why finding and continually employing Cornish talent is a cornerstone of our ecosophical objectives.

“Wherever our productions are based, Bosena is committed to working with sustainable suppliers, local crews and talent, and to evolving our production process to achieve positive effects and outputs wherever possible. This way of working is more relevant, and more important than ever, so we are delighted to be partnering with Cornwall and Isles of Scilly Investment Fund (CIOSIF) to enable our growth whilst remaining steadfast in our commitment to Cornwall, and our surrounding environment.”

Rachel Thomson, CIOSIF Business Manager, added: “We are thrilled to be supporting a company that is so committed to its local heritage, using both the Cornish landscape and the people who live there. Many art house film fans were disappointed by the delay in release date for Enys Men which was postponed due to the pandemic, but we are delighted that production has now been able to resume. Bosena has some exciting projects in the pipeline, and we are pleased to be supporting them as they take their ideas and creativity forward with such a fitting, and admirable, sustainability philosophy.”

The £40m Cornwall & Isles of Scilly Investment Fund provides debt and equity finance from £25,000 to £2 million to help growing small businesses across the region. It has been established by the British Business Bank in partnership with the Cornwall and Isles of Scilly Local Enterprise Partnership (LEP).

Lloyd Brina, Senior Manager at the British Business Bank, said: “Cornwall’s screen sector is booming in the digital era and wants to be known for world-leading sustainable practice. It’s good to see a business like Bosena helping to lead that vision, producing award-winning film in an ethical and environmentally positive way.”

John Acornley, LEP non-executive director and chair of the CIOSIF Advisory Board, said: “Bosena is committed to showcasing Cornish language, culture and talent and is the latest business to be backed by the fund that puts sustainability at the heart of everything it does.”

CIOSIF is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020.

For more information about the Cornwall & Isles of Scilly Investment Fund including how to apply, please visit www.ciosif.co.uk  or follow the fund on Twitter at @CIOSIFBBB2

Find out more about Bosena here: https://www.bosena.co.uk/

A London based technology company has secured a £250,000 investment from the Greater London Investment Fund (GLIF), backed by the Recovery Loan Scheme. 

The GLIF loan, along with additional private equity investment, will be used for further product development and to create 100 new jobs over the next two years, more than doubling the current workforce. 

Looper Insights began developing its product in response to an industry problem that the major Hollywood Studios and VoD Streaming companies were experiencing. They simply couldn’t see where their content was placed on Connected TV Devices like Smart TV’s, set top boxes, streaming devices, games consoles and web stores. Looper has created a black box which scans all of these UIs for App and Title placement, which is used to provide data analysis and insights to film and television studios, distributors, and Video on Demand stores to optimise their revenues. 

Previously, media companies did not have up-to-date information on pricing levels and promotions, and many managed their back catalogues on spreadsheets. Looper’s software allows the content creators to manage their content across platforms such as iTunes, Amazon Prime Video, XBox and Samsung TVs, enabling clients to use the data to advise them on what they need to change in the distribution of each film/TV show, and whether there is potential to increase its revenues through visibility and campaign opportunities. 

Lucas Bertrand, Co-founder, CEO and Board Director, said: “Looper provides a service to content providers that no other company is currently offering, bringing a huge opportunity in a growing sector. We are extremely grateful for this GLIF loan, which has come at an opportune moment to capitalise on the rapid increase in the Video on Demand market through the expansion of our staff base as well as funding our product development work, which focuses on building access to more and more devices.”  

The complex technology has taken over two years to develop and build, assuring Looper an early market adoption advantage, which they are planning to protect through patent applications this year. With the global Video on Demand market worth around $55bn and projected to rise to $160bn by 2027, the importance of Connected TV Devices in delivering the end user experience is increasing, making the service Looper offers even more relevant to content providers. 

Paul Shadbolt, Investment Manager for The FSE Group, which manages the £55 million debt fund on behalf of Funding London, commented: “Looper has developed a ground-breaking product that is solving the problems of some of the biggest television and film distribution companies across the world, including Amazon, Sony and Disney. This, together with a team of advisors and board directors with vast experience in this sector and the ability to support and advise Lucas in the development of the brand, positions the company well for future growth and we are excited to be working with them to realise this.” 

Maggie Rodriguez-Piza, CEO at Funding London, adds: “We were very impressed with the pioneering technology Lucas and the team have created. The market opportunity is substantial and by having a first-mover advantage, we believe Looper is best positioned to achieve its ambitions. We are thrilled to be supporting the business’ and team’s expansion through the GLIF loan.”

GLIF is a £100m initiative to help address the SME finance gap in Greater London, promoting economic growth through enterprise and an inclusive and sustainable economy. £55m of debt funding is available, via loans between £100,000 and £1m, to early-stage and established SMEs looking to scale-up and realise their growth ambitions. GLIF is financed through the European Investment Bank (EIB), European Regional Development Fund (ERDF), London Waste & Recycling Board (LWARB) and Funding London’s Legacies.

The Recovery Loan Scheme is managed by the British Business Bank on behalf of, and with the financial backing of, the Secretary of State for Business, Energy & Industrial Strategy. British Business Bank plc is a development bank wholly owned by HM Government. It is not authorised or regulated by the PRA or the FCA. Visit http://www.british-business-bank.co.uk/recovery-loan-scheme.

A company which builds products to increase the success of app marketing has secured £170,000 from Greater London Investment Fund (GLIF), backed by the government’s Recovery Loan Scheme (RLS).

The funding will be used to scale up their staff team by creating six new positions in their London head office and will enable the company to focus on their marketing activity throughout 2022.

Machine Advertising started life as a tech solution to help brands optimise their return on advertising spend. The technology was built inhouse and additional tools were added, including a fraud detection tool. The fraud detection aspect of the software has been hugely successful. When they ran one of their larger global client’s campaigns through their fraud tool, 92% of app installs were found to be fraudulent. At this point they pivoted their business towards further developing the fraud tool.

Clients run their campaigns through Machine Advertising’s platform which checks 25 billion data points every month. These checks are designed to detect whether marketing is reaching the intended audience or whether fraudsters are using bots, or domain spoofing, to siphon off money from advertising transactions.

Gary Danks, CEO at Machine Advertising said: “Growing our team is an exciting step for us, as it will enable us to increase our marketing reach and welcome new clients to the Machine Advertising portfolio. Our existing clients are from a breadth of sectors, from travel to advertising. But for all their differences each of them need transparency when it comes to successfully spending their marketing budget. Our products facilitate this by protecting ad campaigns from fraudulent attacks. We’re very much looking forward to building our team so that we can work with the next round of clients, our thanks to Paul at The FSE Group for facilitating the funding that will enable this.”

Paul Shadbolt, Investment Manager for The FSE Group, which manages the £55 million GLIF debt fund on behalf of Funding London, added: “Machine Advertising is a perfect example of a company who has successfully amended their focus to take on board their strengths, rather than missing exciting opportunities. This foresight and drive impressed us, along with winning the Business of Apps Top Ad Fraud Prevention Tool in 2020 and being named the Most Effective Anti Fraud Solution at the Effective Mobile Marketing Awards. We wish Gary and his team all the very best for the future.”

Maggie Rodriguez-Piza, CEO at Funding London, added, “Gary and his team have built an innovative product which delivers great value to its users. Pivoting the business has helped them go from strength to strength. We are delighted that GLIF’s capital will underpin Machine Advertising’s team expansion and support their growth ambitions.”

GLIF is a £100m initiative to help address the SME finance gap in Greater London, promoting economic growth through enterprise and an inclusive and sustainable economy. £55m of debt funding is available, via loans between £100,000 and £1m, to early-stage and established SMEs looking to scale-up and realise their growth ambitions. GLIF is financed through the European Investment Bank (EIB), European Regional Development Fund (ERDF), London Waste & recycling Board (LWARB) and Funding London’s Legacies.

A Birmingham-based developer of digitisation solutions for businesses has secured a growth finance loan from the Midlands Engine Investment Fund (MEIF), provided by The FSE Group Debt Finance Fund, and backed by the Recovery Loan Scheme (RLS).

The investment, which accompanies an additional equity raise, will fund staffing and overheads whilst facilitating the creation of six new sales roles.

Opinsta’s Operations Management Platform is an all-in-one mobile-first solution designed to eliminate manual processes, discover actionable data and enhance the ROI of existing systems within large enterprise organisations.

The platform can be quickly deployed in organisations and customised to meet the exact needs of clients. It can integrate with existing software enabling a seamless data flow between complex legacy systems (including SAP, Maximo and ServiceNow) and front-line operations.

It has been pivotal in helping organisations optimise operational efficiency, saving costs and time, enhance the ROI of existing software platforms and increase customer and employee satisfaction levels.

Rajesh Verma, Opinsta founder and CEO, said: “Since our launch in 2014, Opinsta has delivered B2B software for industry-leading businesses across multiple sectors, helping to deliver millions in operational savings for our clients. Although Covid-19 delayed our planned growth across other sectors and geographies, we are now facing extensive opportunities in these areas. This MEIF funding will allow us to forestall any further Covid impact and focus our efforts fully on escalating the delivery of our market-leading platform.”

With increasing numbers of businesses seeking effective and efficient digital solutions for their work processes, the market opportunity is substantial. Opinsta is looking to expand across multiple industries including manufacturing, logistics, sports stadiums, car manufacturers and infrastructure companies, both in the UK and internationally.

Kerry Haughton, Investment Manager at The FSE Group, which manages the MEIF Debt Finance Fund, added: “Raj has spent considerable time assembling a strong core team to hone the platform and lay the groundwork for expedited growth. Despite Covid related setbacks, the team continued to add a significant number of new clients throughout 2021 and they are now ready to capitalise on this traction. As an agile and client-focused SME with a first-to-market advantage, Opinsta is in a great position to scale quickly and achieve its growth ambitions.”

Ryan Cartwright, Senior Manager, UK Network at the British Business Bank added: “MEIF funding has a range of uses for businesses, such as building team, expanding premises and purchasing new equipment. This latest package, backed by the Recovery Loans Scheme, will support Opinsta with the creation of six new job roles. Other businesses in the Midlands region looking to mitigate the impact of Covid or move into the next stage of development should consider MEIF funding.”

Ian Tandy, Board Director at Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP) commented: “Across our region, we have a thriving community of digital technology businesses and innovators like Raj and his team at Opinsta. With digitisation a growing trend due to the pandemic, B2B digital platforms are in demand more than ever. This latest round of investment therefore is not only supporting Opinsta’s growth ambitions but SMEs looking to improve the efficiency of their operations. This is critical to delivering GBSLEP’s mission to drive inclusive growth through enabling and supporting our businesses to unlock their potential.”  

The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

The FSE Group, MEIF Debt Finance Fund provides loans between £100,000 and £1.5million to help growing SMEs across the region.

A Surrey based performance cycling wheel brand is the latest company to receive finance through the Enterprise M3 Funding Escalator. The £100,000 expansion loan will fund further product development, marketing and growth of the team.

From its Puttenham workshop Parcours designs and retails its range of wheels with cutting-edge aerodynamic technology. Since its launch in 2016, the company has built a solid reputation for a premium product at an affordable price point, with a number of top cyclists and triathletes winning races and championships riding on Parcours wheelsets.

As a small business among a myriad of large competitors, ongoing research and development is key to Parcours remaining at the forefront of technical improvements to maintain its reputation and underpin its future growth. A research partnership with Nottingham Trent University Sports Engineering dept has already resulted in the launch of a unique rim technology following Parcours’ #thinkwider project and design philosophy. This involved fitting bikes with ultrasonic sensors that were used to run tests in real-world wind conditions over a 12-month period. Data was collected via smartphones and used to inform and drive product development.

Its innovative approach to research and development has allowed Parcours to deliver a product with performance and technical credentials beyond its price bracket and, having seen sales increase by 70% in the last year, the business now faces an opportunity to expand in a number of international markets.

Parcours founder and CEO Dov Tate commented: “As a small and agile business we have been able to react quickly to the growth in cycling that has taken place during the pandemic. Unlike many of our larger competitors, we haven’t been so significantly impacted by significant supply chain issues and are still delivering to our direct sales consumers as well as our retailers and distributors. We are now looking to expand our presence in Europe, North America and Asia and this Enterprise M3 loan means we can get ahead of the competition in taking advantage of the wider market opportunities.”

Enterprise M3 Funding Escalator is managed by The FSE Group on behalf of Enterprise M3 Local Enterprise Partnership. Cheryl Weeks, The FSE Group’s Head of Funds, South East added: “Over the past five years Dov has developed a range of technology driven, high-quality products which, alongside a pricing model that is difficult for larger competitors to match without disrupting their distribution model, has helped him to establish a robust, niche business with strong relationships across the sector. With the pandemic led cycling boom showing no signs of slowing, the market opportunity is considerable and we look forward to working with Dov and his team as they drive the growth of the business.”

Kathy Slack, Director, Enterprise M3 LEP, comments: "It’s encouraging to see a small, local company expanding into global markets and I look forward to seeing their continued success. Innovative research and product development between Parcours Velo and Nottingham Trent University shows how small companies can grow in a competitive market and I’m delighted that our Funding Escalator has been able to support their expansion.”

The Enterprise M3 Funding Escalator is a £10million initiative funded by Enterprise M3 LEP. The escalator includes an expansion loan scheme, a short-term trade loan scheme and an equity growth fund, and provides eligible companies with loans and equity funding between £50,000 and £300,000 for activities that will deliver high-growth and employment opportunities across the EM3 area.